PMDD - Evelyn Health

1 in 20 women are affected by PMDD, a life altering condition creating two drastically different realities within the same person. From joy to despair, the shifts are profound and cyclical; and furthermore, widely misunderstood and under diagnosed.

A woman with long, wavy brown hair and light skin making a playful facial expression, with one eye winking and her tongue slightly out, against a plain light background.

The PMDD campaign exists to recognise the reality of experiences that thousands are experiencing in silence. It exists to say, this is real, this is happening.

“This project was about creating a space where women could talk to each other. Where women could come together in order to feel less alone.

This entire campaign is so much more than the images or any final assets, it is a collaboration for change; crafted with intention, integrity and community.”

Learn more: The many faces of PMDD
A woman with light skin and wavy brown hair, wearing large glasses with a slight tint, appears to be squinting with a look of discomfort or confusion, against a plain beige background.
A woman with medium skin tone and dark hair, wearing a white strapless top, with her eyes closed, touching her face and chin with her right hand, in front of a plain light beige background.
A woman with long dark hair, smiling, divided into two halves by a vertical line. The left side shows her face with makeup, the right side shows her with a natural look. She is wearing a beige strapless top against a plain background.
Portrait of a woman with closed eyes, natural curly hair, and bare shoulders, against a plain light background.
A woman with long, curly red hair smiling cheerfully, wearing a beige strapless top against a plain light background.
A woman with shoulder-length brown hair, wearing glasses with large frames and a strapless beige top, is smiling and laughing with her eyes closed against a plain, light-colored background.
A side-by-side comparison of a woman, with her left side showing signs of skin issues with red patches and her right side appearing clear and healthy.
A woman with brown, wavy hair and bangs smiling broadly with her eyes squinting, against a plain, light-colored background.
A woman with long, dark hair styled in soft waves, wearing a sleeveless tan top, standing against a plain light-colored background. She has a silver watch on her left wrist and is looking slightly downward and away from the camera.
A woman with wavy, shoulder-length reddish-brown hair, wearing large purple glasses, smiling with her eyes closed, with multiple rings on her left hand, and jewelry on her right wrist and left wrist, partially nude with a strapless top, against a pla