How to brief your photographer

I am often part of the creative process of a shoot and therefore, tend to collaborate on projects right from the start, offering experience and best practice for how we can get the very best out of a set of images. 

However, a project needs to start somewhere and that is normally with a marketing manager, someone in Communications or a brand manager, agency or fellow creative. Either way there are some things that can be done to make the journey of briefing your photographer just that little bit easier......

1) Why are you commissioning the shoot - what are the aims?

You don't have to have immaculate detail here or specifics but an idea of what you need the photographs for, and why is key. What are your expectations and how do you see the photography performing for you? Are the images to work alongside other collateral or marketing efforts as a general visual library, or are they going in a brochure to sell a specific product or service? Or, are you looking for new team portraits to update your website and your look?

2) Logistics

How many images do you think you might need or if you don't know, how many people do you think you might need photographing? Another way to look at it is what space do you have to fill be it online or print.  The answers to many of the questions in point 1 will help define this.

3) More Logistics

In addition to numbers, where would you like the shoot to take place?  Does it need to happen on a location that might work with a campaign, at your clients offices or at your own head office?

4) Creative

So this is a big hence you'll see me discuss this in another post. For now though, what creative guidelines do you already have, or what are your brand values? Is there specifics you need to consider when it comes to the style or approach to photography that might be taken or are you exploring something new and keen to collaborate and generate some fab new ideas? I love this side of the project so could talk about it for ages (I promise I won't!) but start thinking about who you are and what your'e saying. 

5) Who are you communicating with? 

Keen not to make this post too long so short and sweet - who are you talking to? Who are your customers and what do they want to see? What would surprise and delight them?

If you'd like to know more look out for future posts or drop me an email and I'd be happy to chat or send you our handy tips guide via email.