Make your event dreamy to photograph and you'll get a rich set of resources that you can continue to use for promotion, marketing and social media.
So much hard work goes in to making an event enjoyable for guests, stunning to look at and work for any sponsors, exhibitors or speakers; that it should be captured in great imagery, allowing you all to bask in that after event glow! (Which may well include a glass of wine!)
But how is it best to capture all of this magnificence? What should you tell your photographer? Is there anything you should mention specifically?
Well I thought I'd give you five quick points which might help you to achieve what your'e after.....
- Offer some context - so 'how' are you using the photographs post event? Is there a specific VIP sponsor to consider or is whats the key driver behind the event? Do you want to engage customers, give them information which will ultimately lead to more sales, introduce them to a new product or just show them you care?
- Think globally - Okay I'm not talking as in the world here but I'm talking in terms of your other marketing efforts. Thinking about the above, how can these event images be used with existing plans for social media posts, articles, advertising or promotions to strengthen your communications.
- Photograph turnaround - Discuss first thing with your photographer. Can anything be provided on the day, do you need anything? Are you hoping for some press images within a day and do you want a place online that the guests can relive the occasion?
- Location.- Give your photographer an idea of the location, its size, the light that might be available (or not) and also anything special about the event venue or unique which made you decide that was the one for you!
- Timings - Offer your photographer an itinerary, let them know some great things to capture or key speakers and then they can time accordingly when and where they need to be, especially if covering an event with multiple rooms or activities.