Feature Project: Daughters of the Soil - Fashion & Beauty

Client: Daughter of the Soil

Project brief: Wow, now thats a big one!

I worked with a new, home grown skincare brand offering luxurious and ethical natural products, powered by African heritage botanicals and its equally impressive founders Maria and Hellen who had started something incredibly personal to them. 

Inspired by Maria's great-grandmother Onyang, the brand is based on ravishing the body with natural goodness while supporting initiatives to support rural women in farming communities in Uganda through farming and business mentoring - clearly a couple of ladies on a mission I was very excited to be working on lifestyle, portraiture and stills across this project. 

We explored the creative narratives of the brand, the ways in which imagery might be used and the ways in which we could capture its enthusiasm and indigenous start along side its high end market point.  Starting with coffee and creative time we followed by pulling together models, props and suitable locations, then began to create a library of images that could be used online, in printed communications, marketing and social media plus stock shots for online retail.  With fashion and variations of styled stills this was a challenging but exciting project, with all hands on deck and fully utilised all of the services I am able to offer. (Which I love!) 

It was one of my favourite projects of last year and continues to be, and Daughter of the Soil continues to go from strength to strength which is even better, I smile each time I see a picture or a post of their exciting news.  

It's definitely worth taking a look at their products and reading more about their story here so head over if you fancy a peek. (and the pictures of course!)